At Imaging USA, I got sucked into the gigantic Sony display when I realized that the tiny little camera on the counter was a full frame wolf hiding in teeny tiny sheep’s clothing. Hi-def video and an adapter for XLR inputs – check! Automatic face recognition focus while shooting video – check! 24 megapixel stills?!?! Unprecedented level of button and menu customization?!?!?! 25600 iso??! Adaptable to just about any lens under the sun?!?!? Battery grip?!?! All for a crazy good price I could buy two of them with battery grips and a flash each for less than my D4 body… and it’s TINY! This camera does so much and has so many customizable features that it took a day and a half of the tradeshow to get all of the details out of the sales reps. By the end, I was hooked and ordered a body, a battery grip, extra batteries, two flashes, the fancy Sony adapter and a 24-70 Alpha lens (to test the fancy adapter and lens’ focusing ability, which apparently is the same as found in the Alpha line of Sony’s pro series cameras).
Part of this decision was driven by my long standing frustration with the obvious strategy that both Nikon and Canon employ of dribbling out small improvements to different aspects of their systems in “brand new” camera models. They obviously have a huge amount of advanced tech already developed and they will introduce it, one small piece at a time, in different new models, forcing their customers to purchase new bodies every couple of years. So long as the tech they dribbled out was slightly better than what their opposition had dribbled out, that’s all they seem to care about.
I was so impressed to see Sony leapfrog all of that with a camera that was tiny and powerful and with a host of features that no other camera had. Finally! A full frame camera from a company that was trying to put the latest tech into the hands of its customers! It sounded like so many of the great things I had read about Fuji’s X-series cameras, but with a full frame sensor! On top of all of that, I absolutely, viscerally, loved the look and feel of the camera (most especially when the battery grip was attached).
I have been shooting with the camera, both out and about with my kids and in the studio, pushing it in low light, really low light, with studio strobes, and with the Sony flashes. What follows is not a complete review. There are now many of those out there, and they do a much better job of giving an in depth review than I can.
Instead, I will focus on some of the details that have not been addressed fully, or that are specific to someone like myself – a wedding shooter who would love to find the camera that is perfect for weddings, studio shots, as well as for travel and day to day shooting (I know, right?)
First, let’s talk about batteries and battery chargers. My first piece of advice is to anyone who intends to purchase an a7. Go ahead and order a couple of cheap after market chargers before you even buy the camera. It will save you the teeth grinding frustration of having a camera that morphs into the worlds most expensive battery charger when your battery needs to be charged.
Let me address my next comments about the lack of a battery charger to the folks at Sony. I do not know what committee of mindless mid level executives decided to save a few bucks by not including a battery charger, but it says quite a lot to your potential professional photographer customers. First, it tells your professional customers that you don’t really see this as a professional camera body for use by professionals. It also says very clearly that you didn’t bother to give the camera to any professionals to use before deciding to deprive them of a battery charger. This camera system could be quite attractive to wedding photographers. However, in a given wedding, I may shoot 1,200 images, which means that, to be safe, I will need six batteries for my battery grip. If I intend to charge the batteries using the provided USB cable for the body and nothing else, that would mean being unable to use my camera from eighteen to twenty four hours prior to the wedding, since the in-camera charging is slower than if I decided to build each battery by hand. The situation would be less absurd if the battery grip also acted as a charger – but no. Thus, if I only own two batteries, I still won’t be able to use my camera for three to eight hours as it slowly charges the two batteries. It also means that I will have to be present every three to four hours to swap batteries in the body for charging.
What could have been perceived by consumers as a possibly handy backup method of charging had a charger been included with the body (for example, if the charger were to be lost or forgotten while traveling), is instead seen as an annoying and frustrating slap in the face of serious photographers. Since the Sony charger for the battery doesn’t ship for three to five weeks, you then guarantee that your customers are forced to purchase a cheap after market charger. The impression you make on your customers is that you don’t take this camera or your customers seriously. Remember, serious photographers, professional or not, are investing in a camera system, not just a single piece of gear. To leave out such a seemingly small but crucial piece says that you don’t actually understand photographers all that well. What could be an incredibly attractive camera system to wedding photographers especially will instead leave potential customers (meaning customers that may want to switch from Nikon or Canon) with serious doubts about your commitment to the camera’s ecosystem. My final feedback to the folks at Sony – if you want to rectify the situation, offer a compact, high speed, dual battery charger that shows the battery’s progress as it charges. Offer it at a low price with quick availability. That will go a long way to showing photographers that you understand their needs. By the way, start offering spare battery trays for the battery grip. That would be great too.
That said, it is easy to find battery chargers on Amazon, and the one I got works well and quickly. So, it is an annoyance, but not a deal breaker for the consumer. If you are a wedding shooter, and you needs lots of charged batteries, go ahead and buy multiple chargers. You can charge your batteries faster, and if a charger dies, you’re not totally up a creek.
I put the a7 through the situations that I consider to be specific to weddings and that demand the most of any camera used for weddings. The three crucial areas are low light focusing, high ISO noise, and the reliability of native flash TTL systems.
The Sony a7 had what I considered to be acceptable if not outstanding low light focusing, but, honestly, there are so many focusing variables that the photographer can set in a dizzying array of combinations, that I’m still not sure I’ve tested them all. So, there may be even better low light focusing settings. I have also not thoroughly tested the Alpha 24-70 with the adapter to see how well it handles low light. Once I’ve played with that some more, I’ll post an update. As for focusing speed in “normal” light levels, I was completely happy with the a7’s performance. Again, the many options available for focusing make it hard to say that I have hit upon the best combination of focusing options. A heads up to those of you thinking the manual will explain it all – it doesn’t. It doesn’t come close. It doesn’t even adequately explain the basic settings. It is the single most useless manual I have ever seen for a camera. It is as if the manual assumes you already know everything about the Sony system, and you might just check the manual occasionally to remind yourself. If you want to find out how to do just about anything with the a7, read the little bit that is in the manual, then go online and google or search youtube for details.
When it comes to high ISO noise, I’m comparing it to one of the low light champions in the industry – the Nikon D4. Without a doubt, the D4 has much less noise at 25600 ISO than the a7. While that probably shocks no one, it is worth noting. Up to at least 1600 ISO, the a7 does quite a good job. After more testing I’ll post updates for the ISO levels from 1600 on up.
The Sony wireless TTL flash system performs well indoors and around corners where the light can bounce back to the remote flash, but it does have some quirks. What I was hoping for was a flash system as straight forward and sensible as the Nikon system – you want a flash, any flash, brighter or dimmer, you tell that flash to do so from the camera mounted flash. If you want TTL, you set them to TTL. I love Nikon’s flash system design. Sony’s… is not quite so intuitive. In fact, it is in many ways something that I imagine only makes sense to a flash engineer. Photographers are not engineers. That said, once you watch a few Youtube videos and read some blogs posts with detailed instructions, it will make sense and then it becomes pretty straightforward. But it definitely takes some practice. The bottom line – if it weren’t for the awesomeness that is the a7, the Sony flash system would never appeal to me. Now that I have scratched the surface of it, I’ll say that I am lukewarm about it. It is not the arcane and seemingly uncontrollable mess that the Canon system was when I used to shoot Canon, but it is nowhere near the simple joy that the Nikon system is.
As for the quality of the light, I’ve been completely happy with on camera flash that has been bounced over my shoulder off of walls and ceilings. It fills quite nicely.
That is a scattershot review of items relevant to the a7 that I haven’t seen discussed in other reviews. All in all, I love the a7. It is absolutely a great pleasure to hold and shoot with and I carry it with me at all times. This camera excites me more than any camera I have purchased in the last four or five years. It will have a place in my wedding workflow, but it may not be good enough for low light receptions and departures. I’ll post follow ups as I test it further.
Keep Loving Life!
MHH


